Ogilvy’s “Vaseline Verified” Campaign Wins Big at Cannes Lions 2025!
Advertising brilliance meets scientific credibility: Ogilvy’s “Vaseline Verified” campaign swept the Best Social Media Campaign award at Cannes Lions 2025—a head-turning achievement for creativity and authenticity in brand marketing.
What Is “Vaseline Verified”?
- A playful yet powerful initiative, this global campaign invited over 6,000 user‑generated hacks—from TikTok to YouTube—claiming Vaseline's uses beyond skincare.
- A rigorous, scientific lab team tested each hack to confirm the winners, stamping them with the official “Vaseline Verified” seal—transforming internet myth into dermatology-backed fact.
Creativity Meets Credibility
By marrying viral content with scientific validation and shoppable TikTok integration, the campaign delivered:
- Viral engagement across 450+ creators
- A surge in PR buzz and social buzz
- Strong e-commerce performance, turning community curiosity into conversions.
It’s the kind of strategy that showcases smart storytelling, sharp execution, and tangible return on investment—for both creators and clients.
Why This Matters for Talent and Producers
For anyone in front of or behind the camera, here’s why this matters:
- Festival Recognition = Casting Demand: Cannes Lions-endorsed campaigns bring global attention—and with it, casting opportunities.
- Creator-Friendly Campaigns: Working with creators in a supported & credited environment opens new doors for collaborative roles.
- TikTok & Social Commerce Roles: As brands shift to short-form digital formats, demand for on-screen talent in influencer-led, shoppable content will rise.
KingClip Takeaway
“Vaseline Verified” proves that authentic creativity and credible storytelling work. At KingClip, we’re aligning with this momentum:
- Readying our roster for creator-led campaigns
- Coaching talent for short-form social presence
- Positioning engagement-savvy performers for e-commerce and branded content
If you're a creator, actor, or influencer keen to ride the wave of verified viral content, let’s chat. We’ve got the platform—and the plan—to connect your talent with campaigns that celebrate creativity backed by credibility.
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