Loeries 2025 Big Wins: Creativity Crowned (And We’re Cheering Loud)
The Loeries Creative Week in Cape Town hit its high note on 10 October 2025 at City Hall, capping off months of judging, entries, juries, and buzz. The night’s headline was Joe Public walking away with both Agency of the Year and Independent Agency of the Year honors. That’s rare double glory.
Alongside that, Chicken Licken was named Brand of the Year — making their creative campaigns impossible to ignore.
Let’s zoom in on some standout wins and moments:
- Integrated Campaign – Gold went to Joe Public for Chicken Licken: Why Choose — a campaign that resonated deeply in message and execution.
- In film crafts, Giant Films’ “Piki Piki Mabelane” (for Chicken Licken) snagged Grand Prix for Performance and also Craft Gold in direction — proof that when script, camera, and actor align, magic happens.
- New Launch Campaign – Gold: Forever Golf by Ogilvy for Volkswagen SA. Brands launching new products got elevated this year.
- Comedic Impact had double golds: TBWA Hunt Lascaris for City Lodge: “Save our stay” and BigTime Creative Shop for General Entertainment Authority: Obsession. Because humor + creativity = love from jurors.
- In the leadership and legacy space: Nayla Tueni (CEO & editor-in-chief of An- Nahar) won the Marketing Leadership & Innovation Award, and Dr Biodun Shobanjo was inducted into the Loeries Hall of Fame.
Full list of winners is available via Bizcommunity’s write-up here: Loeries 2025 Night 2 – All the Winners. (Bizcommunity)
Why These Wins Matter (Especially for Talent + Creatives)
- Creative work with bite gets rewarded — not just flashy visuals, but campaigns with narrative, cultural depth, or social resonance.
- Brand + creator synergy is rising — Chicken Licken’s multiple wins show a brand working hand in glove with creative agencies can dominate.
- New categories = new roles — Comedic Impact, New Launch, Sonic Branding — these open up spaces for actors, voice artists, storytellers, stylists, and more.
- Spotlight on craft — it’s not enough to “act pretty” or “look good on camera.” Excellence in direction, cinematography, writing, performance, editing counts.
- Leadership & legacy are honored — seeing names like Nayla Tueni and Dr Shobanjo celebrated reminds us creative contributions aren’t ephemeral; they leave tracks.
KingClip’s Final Applause
To Joe Public, Chicken Licken, Giant Films, Ogilvy, TBWA Hunt Lascaris, BigTime Creative, and every creative whose work was shortlisted — bravo. You’re lifting the game for all of us.
For KingClip’s talent family: update your reels, sharpen your craft, and remember — every time a brand or agency wins, more eyes swing this way. Be ready. Because creative excellence doesn’t just win awards — it opens doors.
Let’s keep telling stories that matter, performing with depth, and showing up as whole artists. The trophy night is over — now the real work begins.
